Safe Online is coordinated and supported by educational institutions and associations across Europe.

European Safe Online Initiative is the brainchild of the Flemish Safe Online Initiative applied to the larger context of the European Union and, in the specific, by representatives from five EU countries: Belgium, Bulgaria, Cyprus, Greece and Romania.

Associations and educational institutions contribute their own know-how to build a programme to educate parents and educators to become more aware of the opportunities and potential risks new media offer to their children.